Adunni: The Brand Development Project

Ayodunni is a renowned fashion brand known for its exquisite craftsmanship and unique approach to design. Specializing in creating contemporary pieces infused with traditional elements, the brand seamlessly blends ingenuously sourced fabrics, particularly the rich

aso-oke textiles, into it's collections.

Each creation by Ayodunni is a testament to the harmonious coexistence of the past and present. The brand's creative vision celebrates the heritage of older generations while embracing the evolving cultural landscape of today. This delicate balance is reflected in the intricate details and thoughtful construction of every garment.

Ayodunni's designs not only encapsulate a sense of tradition and modernity but also serve as a platform for self-expression. By wearing Ayodunni pieces, individuals can exude a sense of confidence and authenticity, embracing their true selves through the language of fashion. The brand's creations evoke a unique sense of joy and liberation, empowering wearers to express their identity freely and boldly.

The Colours

Green, a vibrant and strong color, is often associated with nature, renewal, and freshness. When it comes to Ayodunni designs, the incorporation of green signifies a sense of vitality and rejuvenation. Each creation by Ayodunni exudes a timeless appeal, ensuring that anyone adorned in their pieces will always exude a sense of freshness and style that never fades.

On the other hand, gold is a color that symbolizes luxury, opulence, and sophistication. It is a hue that exudes a sense of premium quality, elegance, and class. Ayodunni pieces beautifully capture the essence of gold, reflecting the brand's commitment to creating designs that are not only visually stunning but also embody a sense of exclusivity and refinement.

The Pattern

Inspired by the rich and vibrant culture of the Yoruba people, this exquisite pattern embodies a deep sense of tradition and artistry. Each element of the design is carefully crafted to exude elegance, uniqueness, and a timeless allure. The intricate details within the pattern reflect the intricate history and heritage of the Yoruba community, showcasing a harmonious blend of colors and motifs that pay homage to their cultural roots. This creation not only captures the essence of the Yoruba culture but also serves as a symbol of appreciation and admiration for their customs and way of life. The pattern stands as a testament to the beauty and creativity that can be found in the traditions of the Yoruba people, making it a truly remarkable and captivating piece of art.

The Brand Assets

Our team embarked on a meticulous process to develop mockups that perfectly encapsulated the essence of the brand. In order to align our designs with the client's vision, we carefully curated a selection of assets that not only met but exceeded their expectations. It was imperative for us to ensure that each element we created was not only visually appealing but also seamlessly integrated with the brand's established color palette and design patterns. By staying true to the locally inspired roots of the brand, we were able to infuse a sense of authenticity and cultural relevance into every aspect of the assets we produced.